5 Secret Tips to Instantly Improve Your Social Media Videos (For Businesses)

Let's face it, social media isn't as easy as many "influencers" make it seem... especially for businesses.

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Growing a business is difficult enough without having to pour countless hours into planning, filming, editing, and posting videos to your social media accounts. And even when owners or management does put the time and effort into posting on social media, it always seems like it wasn't worth all the work.

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But imagine posting on your business's page and seeing a stream of notifications from potential new followers, or in our case here, leads.

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It seems like we are all aware that social media can be powerful, but getting to that point feels like a never-ending battle with the algorithms. However, implementing a few (or all) of these secret tips will be a game changer for both your social media accounts AND your business's bottom line.

1. Consistent Posting Schedule

Picture someone going to the gym to try and put on muscle. If they go once a month, very little, if anything will change. However, if they go a few times or more a week, there will be a steady growth in muscle.

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Social media is exactly the same. There will be no growth for your business if you stick to posting once (or just a few times) a month. You need a consistent posting schedule that can at least get a few videos or photos up every single week.

2. Showcase Your Story on Social Media with Video

As a business owner, your story is worth more than you may realize. Each piece of the business you built has value to not only yourself, but to your followers and customers.

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Nobody wants to follow a business that has no personality, or in other words, no pulse. For example, restaurants that only post random photos of food perform dramatically worse than restaurants that have some fun with their page. Of course, incorporating food into your page is a must, but consumers already know that you sell food, so spice things up with some personality!

Whether it be your employees, yourself, or even text over a video, you should be highlighting any and everything that goes into making your business operate at a high-level.

3. Interactive (Engaging) Content

Okay, interactive can mean a few different things here. Yes, hosting Q&A sessions or using polls on your Instagram story are great methods. However, this takes even more time and effort than you probably have available as you focus on growing your business.

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Thus, framing this a bit differently could do wonders. Instead of focusing on needing interaction with your page, simply hone in on creating engaging content. You do not need to be directly asking people to interact with your posts (although you definitely can ask), what you should keep your focus on is planning and executing on developing content that consumers will engage with organically.

After all, the number one reason why videos go viral is SHAREABILITY (the more shares a post receives, the more the algorithm pushes it to more people.)

4. Data-Driven Strategy

Data should be extremely familiar to all business owners. Nearly in every factor of your business, you have most likely analyzed data before taking a next step. Well, why wouldn't you apply this same logic to Instagram, Facebook, YouTube, or Tiktok? Social platforms like these, quite literally, revolve around data (which they provide you with your own).

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Just as any marketing, throw things at the wall and see what sticks. Post frequently and analyze what video is outperforming your others. Maybe something funny is doing well for you, or maybe the posts that follow employees around is crushing. Whatever it may be, track your engagement, reach, conversions and watch as you develop your own plan for the future.

5. Professional, High-Quality Videos

Although you may be working with an iPhone and iMovie, there is nothing better than video marketing. Photos and other media does look nice on your pages, however, you won't be seeing any growth on your account without video.

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In reality, producing a high-quality video may be a bit out of range considering the investment (both time and money) into equipment and editing software; Yet, this does not mean to simply throw in the towel. If you've made it this far, you truly care about your business and learning how to get better, so pull out that iPhone and get to recording!

So, knowing the strategies and good habits of social media for businesses is one thing, but actually putting the time and effort (which we know is extremely valuable to owners) and reaping those rewards is another. But don't worry, that's why we are here to help.

Check out All Marketing Group's social media content page and reach out to us if you are business owner in New Jersey looking for social media help!